Telesales / Telephone Sales / Outbound Telephone Marketing

Place: Online

Duration: 2 hours Classroom (online) plus 2 hours Questions & Answers (Q&A)

Date/Time: on request, Monday to Friday, between 08:00 and 17:00 CET.

Challenges:
• For outbound telemarketing campaigns, the customer is called without advance 
notice, and therefore surprised: the caller hast to introduce himself, his 
services/products and the reason why he’s calling – fast, effective and valuable
• Since the customer does not visually see the employee, all the means of body 
language are eliminated, which significantly increases the importance of the voice 
and its targeted use
• Negative media reporting adds to strong scepticism

Learning Objectives:
• To overcome the fear of the customer reaction and to acknowledge the own call 
reason as valuable
• To present yourself and the reason for the call quickly and convincingly, as well as to 
use the voice and argumentation purposefully
• To use the FAB formula (see above) effectively in order to come to a conclusion

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